Job Summary

About the Role:
As a Marketing Prompt Engineer you'll work at the intersection of sales, innovation and content creation -designing and enhancing GenAI prompts to communicate compelling and effective solutions, articulate Aptive value propositions, and stimulate Aptive brand awareness, education and customer buying behavior. The MPE partners with technical and customer domain SMEs to lead marketing and solutioning activities, resulting in differentiated, well-articulated content that address customer requirements and pain points. The MPE brings knowledge of the healthcare sector, VA/VHA, HHS, and the ability to apply critical thinking across an opportunity lifecycle - engaging customers to understand requirements, translating business and technical requirements to realistic and innovative solutions, articulating value propositions, and conceptualizing and developing creative approaches to meeting customer outcomes and objectives.

Primary Responsibilities
• Collaborate with cross-functional teams to identify and shape marketing opportunities
• Craft and optimize prompts for large language models (LLMs) like GPT, Gemini, etc., ensuring precision, context, and bias mitigation.
• Test prompt variations, evaluate outputs, and iterate to improve performance in metrics such as accuracy, relevance, and safety.
• Embed domain-specific context (government, healthcare) into prompts for tailored business solutions.
• Document prompting techniques and build reusable "PromptOps" workflows or libraries.
• Monitor ethical and secure use of LLMs; work with teams to mitigate prompt injection, hallucinations, or bias concerns.
• Create content for white papers, proposals, and briefings demonstrating the thought leadership capabilities of the organization, as well as supporting various marketing and business development efforts through customer interaction.

Minimum Qualifications
• Skilled communicator with strong written clarity and creative problem-solving.
• Understanding of LLM mechanics-tokenization, context windows, bias, optimization-not necessarily deep ML engineering.
• Experience with prompt design, RAG workflows, or prompt optimization strategies
• Background in Marketing, Sales, Proposals
• Demonstrated experience in one or more health functional areas
• Ability to work remotely with minimal guidance
• Exceptional written/oral communication skills

About Aptive

Aptive partners with federal agencies to achieve their missions through improved performance, streamlined operations and enhanced service delivery. Based in Alexandria, Virginia, we support more than a dozen agencies including Veterans Affairs, Transportation, Defense, Homeland Security and the National Science Foundation.

We specialize in applying technology, creativity and human-centered services to optimize mission delivery and improve experiences for millions of people who count on government services every day.

Founded: 2012
Employees: 300+ nationwide

EEO Statement

Aptive is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, national origin, religion, creed, sex, sexual orientation, gender identity, marital status, parental status, veteran status, age, disability, or any other protected class.

Veterans, members of the Reserve and National Guard, and transitioning active-duty service members are highly encouraged to apply.

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Marketing Prompt Engineer