Important: This role is based at our Westlake Village, CA corporate offices on a hybrid schedule (2-3 days per week onsite).

About the Role:

At Guitar Center, our mission is simple: help musicians and music lovers find their sound. Whether it’s picking up a first guitar, building a home studio, or getting ready for the stage, we blend decades of retail expertise with cutting-edge digital experiences. Our latest step forward includes AI-powered Assistants that help customers and employees explore, learn, and work in new ways.

As an AI Prompt Engineer / System Instruction Designer, you’ll shape the conversations and system instructions that power these Assistants, helping redefine what shopping and working at Guitar Center feels like. From guiding customers to the right gear or booking lessons, to enabling employees with fast, reliable tools, your work will directly impact both sides of the Guitar Center experience.

What You'll Do:

Prompt & System Instruction Design

Craft system instructions and prompts to guide AI Assistant responses with accuracy, musical expertise, and operational relevance.

Develop few-shot examples and structured prompt strategies to shape Assistant behavior in both customer-facing and internal contexts.

Conversational Experience Development

Design and refine dialogue flows that reflect the tone and credibility of a trusted gear advisor or internal knowledge assistant.

Uphold and evolve Guitar Center’s brand voice within AI conversations, ensuring authenticity and alignment with company values.

Cross-Functional Collaboration

Work closely with product managers, engineers, UX designers, and employees to integrate AI across web, mobile, retail, and internal platforms.

Testing, Measurement & Iteration

Analyze real interactions to improve Assistant performance in terms of reliability, musical credibility, and overall helpfulness.

Continuously iterate based on data to enhance the customer and employee experience.

Innovation & Emerging Trends

Monitor developments in generative AI and conversational design.

Explore opportunities like multi-agent orchestration to expand Assistant capabilities for both external and internal use.

Standards & Documentation

Contribute to internal playbooks, documentation, and best practices to establish Guitar Center’s standards for prompt engineering and system instruction.

What You'll Need:

Music & Industry Knowledge

Strong passion for music, whether as a player, hobbyist, composer, or gear enthusiast.

Familiarity with music retail or the broader music industry is highly valued.

AI & Language Model Experience

Hands-on experience with large language models (LLMs), including:

Prompt design

System instruction writing

Few-shot example creation

Conversational flow development

Experience using platforms such as ChatGPT, Anthropic, Gemini, or similar.

Technical & Analytical Skills

Solid understanding of AI, machine learning, and natural language processing (NLP) concepts.

Analytical mindset with a strong grasp of language structure, semantics, and grammar.

Ability to evaluate, test, and refine AI outputs to ensure quality, factual accuracy, and brand consistency.

Familiarity with AI model deployment and how to integrate prompts into broader technical systems.

Communication & Documentation

Excellent written and verbal communication skills.

Skilled in documenting and explaining prompt strategies, conversational frameworks, and technical decisions to diverse audiences.

Creative & Strategic Thinking

Strong creative problem-solving ability with a customer- and employee-centered design mindset.

Ability to think beyond conventional approaches to create engaging and effective conversational experiences.

Collaboration & Teamwork

Proven ability to collaborate cross-functionally with engineers, product managers, marketers, and retail stakeholders.

Comfortable working in fast-paced, iterative environments to launch and evolve AI-driven solutions.

Nice to Have:

Background in conversational UX, content design, or technical writing, especially in consumer or retail environments.

Disclaimer: While this job description outlines primary responsibilities, it is not a comprehensive list of all tasks. Duties may change or new responsibilities may be assigned as business needs evolve.

Pay: $140,000 - $170,000/yr. dependent on background and experience. This position is not eligible to participate in the Guitar Center Company bonus program based on the Company's performance. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any particular employee, which is always dependent on experience, education, and other factors. The pay range(s) listed are provided in compliance with state-specific laws. Pay ranges may be different in other locations.

Why Join Guitar Center Company?

For our employees who are musicians, we offer the unique opportunity of gig leave, take time off to share your music with the world, and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Inclusive workplace: We are an Equal Opportunity Employer committed to diversity and fair hiring practices. If you need accommodation to apply due to disability, please email recruiting@guitarcenter.com.

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