On-Target Earnings: $110,000

Location: Kelowna, BC (In-studio)

Benefits: Health Coverage • Dental Coverage • Unlimited Paid Time Off • Real Impact • Team Culture That Actually Feels Like One
About Us

At Martell Media, we're on a mission to inspire people to become the best versions of themselves and share their transformations with the world.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

At the heart of everything we do:

1 Be the example...growth mindset.

2 Build the people...we build people, the people build the business.

3 Simple scales...we scale with simplicity, not complexity.
Why you shouldn't work here - Radical Transparency from our CEO
What Applying Looks Like

We keep it transparent and efficient. Here's what to expect:

1-min intro video (Loom, Vidyard, or Google Drive - share your link below)
Application review
15-minute intro call
Strengths assessment - how you learn and do
In-person interview - values and culture fit
Paid test project - work with us, like you're already on the team
Final call with our CEO
Offer - if we're both excited, we move forward fast

About the Role

As AI Systems Lead, you'll play a mission-critical role in scaling Martell Media's efficiency, innovation, and long-term competitive edge. You'll own the development, deployment, and optimization of AI tools, automations, and technical systems across the business, transforming manual processes into streamlined, intelligent workflows that fuel our revenue engine.

You'll report to the Head of Finance and collaborate cross-functionally with media, revenue, and operations teams to implement high-ROI automations, deliver time savings, and ensure future-readiness in our tech stack.
What You'll Do

AI & Automation Implementation

Launch new company-wide automations
Reduce manual touchpoints in key workflows
Solve new business problems using AI or automation
Maintain >99% uptime for all implemented tools
Resolve critical system issues in under 48 hours

Performance & ROI

Deliver 20+ hours in company time savings weekly through automation
Demonstrate 5x ROI on every deployed AI/automation system within 90 days
Contribute to the company's 10x labor efficiency ratio (LER)
Track efficiency gains that support our revenue goal

Collaboration & Training

Attend weekly media or revenue syncs (alternating)
Train 100% of users on all newly implemented AI tools within 1 week of deployment
Maintain clear documentation for 100% of systems and workflows
Develop and uphold quality control/testing protocols for all deployed tools

Research & Innovation

Identify new large language models (LLMs) for potential use
Optimize AI prompts to improve internal productivity
Present new AI/automation opportunity to leadership
Build competitive-advantage use case

Systems & Strategy

Conduct monthly audits of AI tools, subscriptions, and model performance
Identify savings through automation
Update automation roadmap with leadership
Ensure scalability of all systems to support 3x company growth

What You Bring

Required:

3+ years experience in automation, systems integration, or AI implementation
Deep understanding of tools like Zapier, Make.com, OpenAI, Google Workspace, and APIs
Proficiency with Google Sheets, Python, or low-code environments
Strong documentation habits and process-mapping ability
Excellent communication and cross-functional collaboration skills
A bias for action and ownership mindset

Preferred:

Familiarity with LLMs and prompt engineering
Experience in a startup, creator-led, or performance-driven environment
Experience training teams or deploying internal tools at scale
Interest in personal development, system design, and future-of-work tools

You're a Great Fit If You...

Treat every workflow like a puzzle waiting to be optimized
Live in dashboards, automations, and Google Sheets formulas
Think in systems and build for scale
Love testing, iterating, and tracking results
Stay curious, resourceful, and solutions-focused under pressure
Are hungry for more than a job, you want a mission

Why Kelowna? Why Now?

A thriving entrepreneurial ecosystem
World-class outdoor activities at your doorstep
Great schools, arts, and a vibrant, welcoming community
Lakeside patios, mountain trails, craft coffee, and yes, amazing wine

Martell Media

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