About the Role
We’re building an AI-generated virtual influencer on Instagram — from zero to scale.
This role is for someone who genuinely lives and breathes social media. You’ll be creating content daily, posting consistently, tracking growth, and evolving the influencer’s personality using AI tools.
Beyond growth, the account has a clear objective: onboard users into an exclusive membership through smart content and storytelling (not hard selling).
You own content, growth, and conversion.
What You’ll Do
Daily Content & Posting
- Create and post 3-4 Instagram Posts/ Reels daily
- Use AI tools to generate:
- Hooks & scripts
- Captions & CTAs
- Story content
- Video content
- Maintain a consistent AI influencer voice, tone, and personality
- Edit videos using CapCut (mandatory) / InShot
Prompt Engineering
- Write, test, and refine prompts to improve:
- Content quality
- Engagement
- Reach & watch time
- Build reusable prompt templates for fast daily output
Growth & Optimization
- Spot trends, memes, and formats early
- Optimise posting time, hooks, hashtags, and formats
- Track performance and double down on what works
Membership Onboarding
- Design content that nudges users toward exclusive membership
- Write soft-sell CTAs via captions, Stories, pinned posts, and Highlights
- Drive profile visits, DMs, and link clicks
- Support simple funnel: content → trust → membership
Success Metrics
- Daily posting consistency
- Follower growth rate
- Reel reach, views, and engagement
- Profile visits & link clicks
- Exclusive membership sign-ups driven via Instagram
Skills Required
- Strong understanding of Instagram Reels & growth mechanics
- Hands-on experience with AI tools for content creation
- Ability to write effective prompts
- Fast, clean Reel editing skills (CapCut required)
- Good writing skills (English + internet/Indian tone)
- Clear thinking around hooks, storytelling, and audience psychology
- Comfort working in a fast-paced, daily-execution environment
Should Have
- Experience growing a personal, creator, or theme page
- Meme culture & trend awareness
- Understanding of funnels or conversions
- Experience with AI avatars or virtual influencers
