POS-27683

Please note: the application deadline is Monday, May 19 at 9am ET

HubSpot's mission is to help millions of organizations grow better. Our Media and Content team plays an important role in achieving this mission by reaching, educating and entertaining, and converting new customers at different steps in their journey. And we believe AI will continue to play an instrumental role in improving how we do this; improving production processes, demand generation, speed to market, and collaboration.

Today, HubSpot Media content reaches 50 million people every month through such popular franchises as The Hustle, My First Million, and dozens of other YouTube channels, newsletters, podcasts, creator partnerships, blogs and more.

As our AI Specialist and Engineer, you'll join a specialized pod on our Media team that's focused on:

Identifying existing or net-new Media use cases where AI (agents, prompts, systems, tools, internal microapps, et al.) have the opportunity to improve the efficiency, personalization and/or effectiveness of our content, lead magnets and audience development work

Prioritizing and executing against a roadmap of Media-focused initiatives

Supporting overall AI adoption, training, and ensuring smooth integration of AI tools and projects into existing Media workflows

Conducting ongoing business impact analyses to drive iteration

Responsibilities:

Collaborate with content and monetization teams to identify opportunities where AI prompt strategies, tools, or agents/microapps can empower our teams and unlock growth, while maintaining high creative standards
Use knowledge of AI tools, popular LLMs and effective prompting, and web services APIs to create internal AI solutions based on these opportunities. Work with Media and cross-functional leads to ideate, capture trends and insights, and report on progress
Partner with HubSpot Media's producers, editors, marketers and creative teams to both conceptualize and prototype AI-assisted projects; and ensure their outputs align with the editorial, business and audience expectations
Establish and maintain a prompt engineering playbook, documenting tested prompts, effective structures, and user guidelines to ensure consistent output across different teams and use cases
Constantly research and test new external technologies and vendor solutions to stay ahead of industry trends and improve the impact (and fidelity) of our AI efforts
Develop workflows that effectively combine human expertise with AI capabilities to enhance human creativity and judgment
Work in an AI-focused media pod made up of yourself, a PM and a business / data analyst to think through, plan and execute new AI projects
Provide technical thought leadership and actively contribute to the strategic goals for the group and our cross-Marketing AI strategies at large

Skills:

[Required] Demonstrated record of developing agents or other AI apps (e.g. using Agent.ai, LangChain, AutoGPT, or similar), creating and refining effective prompts for specialized use cases, and a deep and technical understanding of popular AI tools and LLMs – and how to best harness their full potential
Have experience in tools as follows:
- [Required] Thorough hands-on prompting experience with Claude, ChatGPT and Gemini
- Integrating third party APIs into relevant LLMs and no/low-code platforms like Zapier, Make or Bubble
- Working knowledge of RESTful APIs and ability to integrate third-party services
- Working with common web development technologies, languages (e.g. Python), and frameworks
- Experience with marketing technology (e.g., workflow automation tools, CDPs, CRMs, Data Warehouses, etc.)
- Some prior experience or interest in content and media and using content or marketing management platforms
Have strong project management and communication skills. This is a requirement. You must be able to effectively communicate technical topics and areas of progress/blockage to both functional and technical audiences - switching between context and modes of communication as appropriate.
Have a growth mindset; a love for learning, figuring out how things work and evolving what exists today - and a passion for AI that drives them to stay on the cutting edge of thought leadership in the space
Are detail-oriented and take pride in thorough testing and documentation. Demonstrate a logical and scalable solutioning mindset
Are a great collaborator, able to manage relationships with many stakeholders across the business

#LI-KK2

Cash compensation range: 165000-265000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what's included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

We know theconfidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply — we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers' needs at any stage of growth. We're also building a company culture that empowers people to do their best work. If that sounds like something you'd like to be part of, we'd love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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AI Specialist and Prompt Engineer